l.a.cool offers a curated selection of elevated wardrobe essentials and statement pieces that inspire the modern woman in everyday life, on vacation, and during special moments. These pieces include women’s ready-to-wear, outerwear, denim, beachwear, skincare, accessories including hats, jewelry, shoes, and handbags, as well as lifestyle products and unique gifts.

l.a.cool was founded by Lisa Dykema in 2021. The store is not just named after Lisa, whose maiden name was Lisa Anne Cool, but also a description of the effortless style of the sophisticated woman that is functional, beautiful, and ageless.

Brands that will be represented in the store include Anine Bing, Rachel Comey, Ulla Johnson, Ciao Lucia, Sablyn, Totême, Rohe, Frame, Jonathan Simkhai, Rag and Bone, Vince, and many more sought-after designer brands.

The store is located at 120 East Front Street in downtown Traverse City, Michigan.

Founder/ Ceo

Meet Lisa

Hi, I’m Lisa Dykema, aka Lisa Anne Cool, the Founder and CEO of l.a.cool.  I’m so excited that l.a.cool is now open and poised to meet the fashion needs of Traverse City and the surrounding community.  My journey here has been a circuitous one.  My husband and I started a manufacturing business in Wisconsin in 1998, where I worked in a financial role until I retired a few years ago.  At the time I was also busy raising four wonderful boys.  While these years were fulfilling, I had always loved working at my mother’s clothing store growing up, and had a passion for fashion, but never really thought I could make this passion a career.  But, during the pandemic I began spending more time in the local community, appreciating both the natural beauty of the region, as well as the thriving urban, artistic scene downtown. I became inspired to create a boutique that would appeal to women like me, who would like to have access to brands available in cities like Detroit and Chicago while being able to remain in our own community. My boutique is designed to meet the fashion needs of this growing community, whether someone is searching for the right outfit to wear to a formal occasion, a day at the beach, a romantic date, a boat ride, a night out with the girls, or just an evening at home curled up on the couch.  I don’t just want l.a.cool to carry my name, but to create a feeling, a mood.  When you come into l.a.cool, you will find a relaxing, welcoming environment, showcasing fashion inspired by a California lifestyle with a cool attitude, but with a midwestern flair.  Fashion should be fun, effortless and empowering.  So, stop by, try some clothes on, have a beverage, chat for a while, and let us know how we’re doing.

Lisa@shoplacool.com

Stylist

Meet Aubrey

Hi, my name is Aubrey - I was born and raised in Traverse City, MI. I moved out to NYC right after graduating from Grand Valley State University to pursue a career in wholesale fashion where I worked with several designers and accessory brands. After three years in the city, I moved back to the place I call home to be a stylist at l.a.cool. Not only am I passionate about the brands we carry - especially Ciao Lucia, Rachel Comey, and Ulla Johnson -  I love connecting with people and meeting new faces while simultaneously helping customers find a new brand / outfit that suits them and makes them feel more confident than when they came into the store.

Aubrey@shoplacool.com

Stylist

Meet Karley

Hi, I’m Karley. I am a Traverse City native. I moved away for school, living in Grand Rapids for a few years and then in Ireland before moving back home to TC. My entire life I have loved fashion and tend to spend a ridiculous amount of time daydreaming about future outfits I want to wear. I am passionate about helping people find clothing and accessories that not only make them feel confident, but help tell the story of who they are to the world. I strongly believe in the power of fashion and the impact what you wear can have on your life. My own personal style choices tend to be bold, creative, modern, and edgy. I love to pair my vintage finds with current styles from the runway and street style trends. I have a creative eye for outfit composition, colors, and proportions. As a stylist, my focus is to help you find pieces that truly represent you and fit into your lifestyle. With the right pieces, getting dressed should not only be easy, it should be enjoyable. Fashion is more than just what you wear, it’s wellness and a version of selfcare. Without a doubt I believe that improving your closet will improve your life.

 Karley@shoplacool.com

Stylist

Meet Ellie

Hi, my name is Ellie! I’m a senior at Grand Valley State University pursuing a bachelor of arts in communication with a minor in Advertising and Public Relations. I’m in the sorority Sigma Kappa, I run our social media and website. I grew up in Traverse City so I’m so excited to be here for the summer. I’m also spending my summer interning at l.a.cool as a stylist! I’ve always had a passion for fashion and clothing! After I graduate next spring I hope to continue in the fashion industry. My favorite styles are casual, boho, and classy. I love shopping, thrifting, and second-hand shopping. I take my fashion inspiration from social media, and fashion icons like Hailey Bieber and Kendall Jenner. I absolutely adore working at l.a.cool and learning more and more each day about designers and fashion. This has been such an amazing learning experience and I’m thrilled to continue the rest of the summer!

Ellie@shoplacool.com

Graphic Design & Digital Marketing

Meet Aly

Hi, My name is Aly! I am the Graphic Designer and Digital Marketer for l.a.cool. I received my degree in Visual Communications from Northwestern Michigan College in my hometown of Traverse City, Mi. During working towards my degree I started my own graphic design business, Aly Walters Design. I've always had an interest in fashion which made l.a.cool the perfect fit for me as I can learn about all the new styles and current designers while doing what I love most. I am passionate about helping businesses and individuals with brand identities that embody their mission and enable them to attract their ideal customers and clients.

waltersaly@gmail.com