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DESIGNER SPOTLIGHT

VERONICA BEARD

Sisters-in-law married to brothers, Veronica Miele Beard and Veronica Swanson Beard cofounded the company in 2010. With two perspectives and one vision, the Veronicas have created a collection of cool classics that speak to today’s multifaceted, multitasking woman.

VB believes that a dream wardrobe has to work for a multifaceted, layered life, so they designed a uniform of cool classics as versatile as a woman’s day is, taking her through every occasion. VB believes that quality should never be compromised.

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Come see us in person and shop your favorite styles.

l.a.cool Traverse City: 120 E Front St, Traverse City, MI 49684

l.a.cool Green Bay: 113 N Wisconsin St, De Pere, WI 54115

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