Featured collection
New In

DESIGNER SPOTLIGHT
VERONICA BEARD
Sisters-in-law married to brothers, Veronica Miele Beard and Veronica Swanson Beard cofounded the company in 2010. With two perspectives and one vision, the Veronicas have created a collection of cool classics that speak to today’s multifaceted, multitasking woman.
VB believes that a dream wardrobe has to work for a multifaceted, layered life, so they designed a uniform of cool classics as versatile as a woman’s day is, taking her through every occasion. VB believes that quality should never be compromised.

Let's take this offline
Come see us in person and shop your favorite styles.
l.a.cool Traverse City: 120 E Front St, Traverse City, MI 49684
l.a.cool Green Bay: 113 N Wisconsin St, De Pere, WI 54115
Get Social
Follow along with us on Instagram @shoplacool